How to Market a Financial Business Online

How do you market a financial business online?

So, how do you market a financial business online? We take a look at what you need to know.

The Leading Tips to Help A Financial Services Company Succeed

#1. Encourage data sharing and cooperation between departments in the organization.

Many companies operating in the financial services sector do not have enough visibility into their key data due to data silos. Data silos can be brought about by various factors like mergers and acquisitions, differing data access rights, and a traditionally decentralized system of data collection.

This makes it more challenging for the financial company to analyze all of its data comprehensively. Yet, accurate and centralized data analysis is vital for developing a unified, data-based marketing plan and promoting the provision of rewarding customer experiences.

#2. Digital Marketing and Customer Relations on Social Media

One of the more critical goals of marketing for a typical financial services company is to strengthen the trust customers have in their services. Financial services companies can leverage the power of social media to connect with customers, answer queries, and attract new customers online. SEO can also be a great marketing option here too and help consumers answer particular queries.

Data shows that most customers expect to get a response to their query within an hour. In this way, the company can also enhance its public image and build stronger bonds with its customers. SEO and link building can be good to help with this - you can see more on velseoity.com

#3. Evaluating the Efficiency of Campaigns and Marketing

Indeed, digital marketing plans rely on a large quantity of performance-related information. Therefore, CMOs and CFOs have continually asked for greater accountability from their marketing departments. For this reason, marketers need to integrate data from several marketing campaigns and evaluate their respective efficiency. The evaluation often involves correlating the company’s revenues to marketing strategies, such as unified marketing measurement.

There are a number of features that marketers can use on their marketing analytics platform to accurately measure the performance and efficiency of each strategy. They include:

Return on Investment (ROI) and Reporting: You can precisely evaluate and determine the ROI of the marketing plans by incorporating the analytics platform with existing financial reporting systems. This is one of the best ways to determine the true value of a marketing decision from a cost-benefit point of view.

Optimization of Online and Offline Platforms: It is vital for marketers to optimize their media posts and messages on both online and offline platforms. Most marketing analytics platforms can assess and monitor the efficiency of digital campaigns; however, ensure your preferred platform can optimize offline media.

Brand Tracking: By monitoring essential categories such as purchase intent, brand awareness, and customer interaction, you can determine the growth trend of your brand’s image. The ideal marketing analytics platform should have its in-built brand tracking features in active mode to grow the company’s ROI over the long term.

Brand and Behavior Linkage: In addition, your preferred marketing analytics platform should be able to integrate marketing resources with revenue data to help determine effective branding plans and underperforming ones.

#4. Responding to Consumer Micro-Moments

Micro-moments refer to those times a potential customer uses their phone to find a solution to an instant need. For instance, micro-moments can occur when the customer takes their phone and looks for answers or guidelines for doing an activity, watching content, or purchasing a product or service.

About 96% of individuals are constantly using their mobile phones to get some form of knowledge, and this is a substantial part of the population that marketers can focus on. The marketing team must prepare for these moments and be ready with the right content to respond to customers’ micro-moments.

#5. Developing Relevant Content for Potential Customers

Content creation has become a central tool for many marketing plans. As an illustration, 61% of marketers in the financial services industry agree that creating and sharing valuable content helps them earn more traffic and strengthen their customer relations. Nonetheless, marketers need to support their content strategies using trustworthy data; developing an extensive selection of content based on the preferences of the target customer will not work.

7 Tech-Based Improvements to Grow Your Small Business

Discover how investing in affordable and accessible business technology can save you money in the long run and boost your growth-focused projects,

Many small business owners are hesitant to invest in tech. After all, technology has traditionally been expensive and confusing to learn. But today’s business technology is both affordable and accessible to small business owners. Investing in the latest tech tools can even pay off in the long run, saving you money and making more time for growth-focused business projects. Today, cryan.com recommends several tech-based improvements that will pay for themselves!

3D Design Software

Businesses can also use 3D design software to speed up the production process of creating textures, materials and other digital content, allowing for greater flexibility and customization of their visual assets while also reducing the time and resources needed to produce high-quality graphics and animations. This may be a good option to collaborate more effectively with designers, artists, and other stakeholders remotely, ultimately improving workflows and driving innovation.

Project Management Tools

Project management tools make collaborative projects run smoothly. For example, Trello allows teams to collaborate in real time, using drag-and-drop task management and color-coding features to enhance organization. Zoho Projects is another cloud-based project management tool that allows for routine task automation and resource management. Look for project management tools with the features that will benefit your business the most!

Team Chat Apps

Alongside your project management software, a solid team chat app will enable your employees to communicate as productively as possible. Zapier.com explains that team chat apps aren’t just for remote teams. In the office, these chat apps make it easy to control who sees which messages, keep internal and external communications separate, and avoid in-person interruptions. Some of the most widely-used team chat apps include Slack and Microsoft Teams.

Accounting Software

When it comes to managing your business’s financial matters, accounting software can help you avoid errors and save time. Accounting software can also help you get your invoices out more quickly so you can get paid faster! Look for cloud-based accounting solutions that you can access from anywhere, so you can easily manage your business finances on the go.

Customer Relationship Management Software

Customer relationship management (CRM) software can improve your relationships with your customers and streamline customer communication. SuperOffice.com explains how the right CRM tool will enable you to offer high-quality, personalized support to your customers. You can use CRM apps for managing your contacts, tracking customer interactions, storing customer data, monitoring your sales funnel, and setting up reminders. Many CRM tools integrate flawlessly with email marketing platforms to create targeted, personalized campaigns that will increase your conversions!

Marketing Software

Speaking of email, email marketing tools make it easy to capitalize on this affordable form of marketing. Email marketing software lets you segment your customers and send targeted campaigns to different groups. You can even set up email flows to trigger when a customer takes a specific action, like abandoning their cart or making their second purchase from your store. If your business is still in its infancy, you shouldn’t have to spend much on email marketing to enjoy a significant payoff.

Social Media Management Platforms

Social media management tools will take your marketing to the next level. Instead of navigating between several different social media platforms, you can use a social media management tool to manage all of your accounts in one place! This software will also ensure you never miss a message or mention from a customer. You’ll be able to schedule posts in advance, organize customer communications, and even monitor keywords for leads and valuable customer information.

A few smart tech investments can take your business to the next level. Look for marketing apps, financial management software, 3D design software, and team collaboration platforms designed with your small business needs in mind. With the right tools, your business will be unstoppable!

7 Ways to Boost Your Social Media Conversion Rate

Social media may not affect rankings, but it might get you more customers.

 

According to Statista, the number of social media users by the end of 2023 will reach 4.89 billion. Quite an impressive number, wouldn't you say? And even more impressive when we consider that's equal to more than half the population of our entire planet. That said, it goes to reason that leveraging the power of social media would be the way to go in digital marketing. But, if only it were that simple. Keeping the interest high and not fleeting is a daily challenge. One that, with a careful approach, can luckily be overcome. And today, we are teaching you to do just that. You'll soon learn of the ways to boost your social media conversion rate. Before you know it, you won't only be generating leads; you'll be building a network of loyal customers.

How to Boost Your Social Media Conversion Rate?

Social media can be just the untapped resource you need to propel your business forward. However, using it for marketing purposes can prove somewhat of a challenge. The process of targeting social media users can be described as something like trying to hit a moving target. Possible, for sure, but complicated because the target rarely stands still. In social media, people come fast and go just as swiftly. Their interests change from day to day. That's why you must thoroughly comprehend the terrain before putting funds into your social media marketing plan. If you hit the perfect note with your target audience, the benefits will soon come and will be substantial. But if you miss, your marketing budget will have been exhausted before you realize it.

Find out what appeals to your audience; it will help you boost your social media conversion rate.

While the crucial component of social media marketing efforts is building relationships, remember that's merely a strategy, not the primary goal. As per convertmore.com, the actual goal of every social media strategy should be to improve engagement and boost conversions. With that in mind, we strongly advise you to take note of the following fairly straightforward tactics. Find ways to implement them, and the results are bound to come.

#1 Schedule Your Posts

The beauty of social media is that you can have an audience from all over the world. However, that also presents a new kind of problem. These people live in different time zones, so how can you effectively communicate with all of them at once? Thankfully, the modern world has given us scheduling apps that can sweep all your related worries away. Some even offer a chance to research the audience to discover where most are coming from. With this knowledge, you can then create a scheduling plan. Or rather, determine what and when you will post. From there, generate the content and watch it go online when you decide beforehand. That way, you'll have consistent, relevant posts that followers appreciate even if you are relaxing on a remote island.

#2 Personalize Your Content

Are you looking to boost your social media conversion rate? You might just do it with the help of personalized content. Why? Because seeing something they can relate to appeals to potential customers. It makes them stay with the brand for longer. It induces trust, and it's that same trust that, in the end, may help convert them.

Reports suggest that as much as 90% of people are more likely to purchase from brands that provide appropriate recommendations that suit their preferences. But what does this mean to you in terms of social media? Well, it means that to make the most of it, you'll need to provide content that corresponds with your audience's taste. Think TikToks, shorts, reels, stories, posts, promotions, etc.

#3 Repurpose/Reshare Old Content

Have you published an article you are particularly proud of? You have already shared it on social media, so you might think it's not worth sharing again. Wrong! In fact, if your followers have responded well to it, why not reuse it? Of course, the goal is not to publish it the same way you did before. What you can do, instead, is create a new post sharing the link to the same article. But this time, use another visual to promote it. Write a whole new snippet. You can even refresh the article using new, relevant information. The goal, however, is not to change it too much. It still has to convey the same message. One that resonated with your audience so well.

Quality content can be shared more than once.

#4 Optimize the Content for Each Network Individually

Social networking sites are all different. And with it, so is the content that's shared across them. After all, you can't expect to just paste the same lengthy Facebook post to Twitter with the latter's character count limited to 280 (the exception being verified accounts). That doesn't mean you cannot share it at all. It just means you'll have to be creative in optimizing it. This stands true for all social media sites. Where you cannot take advantage of the textual posts, you might be able to take advantage of the visuals, and vice versa.

#5 Let Influencers Influence Conversions

Influencers' power in digital marketing, mainly social media marketing, shouldn't be understated. Pairing with the right kind of people can bring your business hundreds of new customers! However, many think you need to shell out a lot of cash to collaborate with an influencer. We are here to prove you otherwise! Yes, those with millions of followers will require a substantial upfront investment. But it's not them you'll be collaborating with. Instead, the key is to pair up with micro-influencers. After all, those with a couple of thousand loyal followers in your niche can bring you as much good as big-time social media personas can, only at a fraction of the cost.

Micro-influencers can be game-changers in terms of conversion rate.

#6 Produce Valuable Content

What we mean by valuable content is, naturally, one with value. In other words, one that is informative. One that answers people's questions and solves problems. But since this is social media we are talking about, and people browsing through it have short attention spans, you should aim to be clear and concise. If you are an expert in the industry who knows what they are talking about, this should pose no problem.

#7 Take Advantage of the User-Generated Content (UGC)

Nothing can help boost your social media conversion rate as much as user-generated content can. User-generated content (UGC) constitutes anything your customers create that features your brand name/products/services. It can range from photos and videos to posts and even reviews. But why does user-generated content work? Well, because it makes your brand seem more authentic. It shows users what it's like to use your products/services in the real world, making them more likely to trust your brand. It's simple, really. If many people show they trust you, more are likely to do the same.

The Beginner's Guide To Track Running

Great Tips and Strategies

Running is one of the simplest and most effective exercises to keep oneself fit and active. Track running is a form of running that takes place on a track, usually a 400-meter oval. It is a great way to improve endurance, speed, and overall fitness. In this blog post, we will discuss an article on another website about "The Beginner's Guide To Track Running."

https://www.runnersblueprint.com/track-running/

The Story

The article on runnersblueprint.com discusses the basics of track running and provides useful tips for beginners. The author emphasizes the importance of warming up and stretching before starting a run. This can help in preventing injuries and improve performance. The story also talks about the different types of workouts that can be done on a track, such as interval training, hill repeats, and tempo runs.

The article also provides tips on how to run faster and more efficiently on a track. These include maintaining good running form, focusing on breathing, and using proper footwork. The author also suggests incorporating strength training exercises into the workout routine to improve overall fitness and reduce the risk of injury.

The Benefits of Track Running

Track running has numerous benefits, both physical and mental. It is a great way to improve cardiovascular health, build endurance, and burn calories. It can also help in reducing stress, improving mood, and boosting self-confidence. Running on a track can be a social activity as well, as it provides an opportunity to connect with other runners and participate in group workouts.

Conclusion

In conclusion, track running is an excellent way to improve overall fitness, build endurance, and reduce stress. The article on runnersblueprint.com about "The Beginner's Guide To Track Running" provides valuable tips and advice for those who are new to this form of exercise. It emphasizes the importance of warming up, stretching, and incorporating strength training exercises into the workout routine. So, get out there and start running on a track today!

Furnace Filter

Change Frequently and Stock Up

Your furnace is an essential part of your home's heating system, and it's important to keep it functioning correctly to ensure that you stay comfortable during the colder months. One of the most important yet often overlooked aspects of furnace maintenance is replacing the filter. In this blog post, we'll discuss why changing your furnace filter is so important and how often you should be doing it.

This is a before/after picture of our last furnace change. It is recommended to change it every 6 months, but I think it would be better to change it sooner.

Benefits of Changing Your Furnace Filter

Regularly changing your furnace filter can have several benefits. Firstly, it can help improve the air quality in your home. The filter is responsible for trapping dust, dirt, and other particles that can circulate in the air. Over time, these particles can build up in the filter, reducing its effectiveness and allowing them to circulate throughout your home. When you change the filter, you're ensuring that the air in your home is clean, which can be especially important for those with allergies or respiratory issues.

Secondly, changing your furnace filter can help improve the efficiency of your furnace. A dirty filter can restrict the flow of air, making it more difficult for your furnace to heat your home. This can lead to increased energy consumption and higher energy bills. By regularly changing your filter, you're ensuring that your furnace is running at peak efficiency, which can save you money in the long run.

How Often Should You Change Your Furnace Filter

So how often should you be changing your furnace filter? The answer depends on a few factors. If you have pets or live in an area with high levels of pollution, you may need to change your filter more frequently. As a general rule, however, it's recommended that you change your filter every 3 months. This will ensure that your furnace is running efficiently and that the air in your home is clean and healthy.

Conclusion

Changing your furnace filter may seem like a small thing, but it can have a big impact on your home's comfort and energy efficiency. By regularly replacing your filter, you can improve the air quality in your home, reduce your energy bills, and ensure that your furnace is running at peak efficiency. So next time you're thinking about putting off changing your filter, remember all the benefits that come with keeping it clean and make it a priority on your to-do list.

It is a good idea to buy a multipack of filters at the time of purchasing a new one, so you'll have an extra one on hand. Make a note of the size of your furnace's filter, so you can easily pick out the right filter size and brand in the future. This will save you time and money as you won't have to worry about running to the store every time your filter needs replacing. Having a few extra on hand also ensures that you will have a replacement filter in case one is damaged or becomes clogged.

Angry Customers

How to Deal with a Bad Call

The following is from the Delphi Member Services handbook 1995. Information to help support agents handle calls.

Why is it important to effectively deal with upset customers?

Fact: 68% of customers will stop service as a result of rude, indifferent or discourteous service. (according to Rebecca L. Morgan, author of the book "Calming Upset Customers.")

Fact: Hostile people will call not because they are mad at you personally, but for a variety of other reasons. (ie. Their expectations have not been met regarding the service, they are already upset by someone/something else, they are frustrated, they feel they can manipulate you if they make a lot of noise or they are embarrassed at not being able to do something.)

Fact: You can't control a caller's behavior but you can change your behavior to avoid causing any more annoyance to the member.

My email signature when I worked at Delphi Internet.

Tips on handling difficult callers

Tone: People respond more to how you say something than what you say. If your voice is annoyed, impatient or condescending, the caller will become angrier. Raising the tone of your voice at the end of a sentence implies a question, not confidence. When your voice sounds assured, they will believe you know what you are talking about and will be easier to calm. It may also help to deepen your telephone voice. Lower voices are perceived as being more mature, confident, and in control.

Speed: Talk slowly, otherwise you will lose your listener and they will become frustrated.

Smile: When you smile, endorphins are released that make you feel better and calmer. The quality and tone of your voice improve when you smile. (advice from Jim Delande)

Breathe: Take a deep breath to calm yourself. When you're upset you lose objectivity. It is important to be calm if you're going to find a solution. (advice from Neovi Vrotsos)

Interrupting: This may induce more anger in an already upset caller. Interrupt with caution by prefacing it with, "I hate to interrupt, but...," or "Pardon me for interrupting.

Empathize: Showing that you understand how they feel, or why they feel that way is important. Empathy is a powerful tool in deflecting a caller's anger. (ie. "I understand your problem," or " can appreciate your frustration.") Always follow empathy with action. (ie. "I don't blame you for being angry...let me see how I can fix this.")

Avoid debate: Avoid causing defensiveness of any sort. Listen to the caller while they blow off steam and then take action.

Take control of the call: It is important to stay in control of the call. Remember that the anger is not directed at you personally, and you may be able to deflect much of its impact by staying calm.

It's nothing personal: The caller is not upset with you, they don't even know you!

Take time out: If you find yourself becoming upset, allow yourself a little time away from the situation. This will give you a chance to calm down before you return. (ie. "Let me check on this, please hold for a minute," or "I need to consult with a (supervisor/colleague), just one moment.") After a particularly difficult call, take a few minutes to collect and relax. Don't go into the next call feeling upset.

End on a high note: Always thank them for calling. The more positive you end the call, the better the member will feel about what took place.

Question and Answer

Q: What should I do when a hysterical member calls?

A: Empathize, state that you want to help, probe for more information, repeat the concern to make sure they understand, ask what they'd like to have happen, summarize actions, let them know you value them as a customer and end pleasantly.

Q: What if the member is ranting and not giving me a chance to explain or ask questions?

A: Use his/her name at the beginning of your sentence. Most people listen when they hear their name. (ie. Mr./Mrs. Jones)

Q: What if a caller is cursing at me?

A: Do not curse back. Compose yourself as best you can and avoid responding to abuse. It shows strength, not weakness, to stay calm in that circumstance.

By Michelle Campanale, Delphi Member Services, 1995.
Sources: Calming Upset Customers: Rebecca L. Morgan. Crisp Publications, Los Altos. 1989.
Solid Gold Customer Relations: Carol Sapin Gold. Prentice Hall, New Jersey. 1983.
How to Talk so People Listen: Sonya Hamlin. Harper & Row, New York. 1988.

Omdurman Reasonably Principle

Fake Name vs ChatGPT

One day I was creating various random words for testing and found this word: Omdurman Reasonably Principle. It was a weird-looking phrase. I decided to use it to create a Facebook page for testing - it basically ensured that it was unique and certainly something that wouldn't be mistaken for an actual business.

After many years, I thought it would be interesting to see what ChatGPT thought of the Omdurman Reasonably Principle. Perhaps AI will tell me it is relevant.

Omdurman Reasonably Principle Image generated by AI

ChatGPT Definition

Here is what ChatGPT says of the Omdurman Reasonably Principle:

The Omdurman Reasonably Principle is a principle of international law that states that a state has a duty to prevent transboundary harm caused by activities within its jurisdiction or control. The principle is named after the case of Omdurman, Sudan, where the Sudanese government was held liable for damage caused by toxic waste dumped in the Nile River by a subsidiary of an Italian company.

The principle has been recognized by several international courts and tribunals, including the International Court of Justice and the Permanent Court of Arbitration. It is based on the idea that states have a responsibility to protect the environment and prevent harm to other states and their citizens.

The principle has been applied in a number of cases involving transboundary pollution and environmental damage, including cases involving pollution of transboundary rivers and the dumping of toxic waste in the ocean.

The principle is an important tool for protecting the environment and holding states accountable for their actions. It helps to ensure that states take appropriate measures to prevent and address transboundary harm, and promotes cooperation among states to protect the environment.

In addition to the Omdurman Reasonably Principle, there are other international legal instruments and principles that are relevant to transboundary environmental issues, including the United Nations Framework Convention on Climate Change, the Convention on Biological Diversity, and the Convention on Long-Range Transboundary Air Pollution.

The Omdurman Reasonably Principle is an important principle of international law that recognizes the responsibility of states to prevent transboundary harm caused by their activities. It plays an important role in protecting the environment and promoting cooperation among states to address transboundary environmental issues.

AI Results

The way AI treats completely random words is terrifying. They do a good job making it seem like it is a legitimate word. I'd like to see a lawyer use this principle to argue their case. AI can take random words and apply them to actual legal precedents, creating new arguments that no lawyer has ever thought of. This could give lawyers an entirely new way to look at a case, allowing them to come up with solutions and arguments that they may not have considered before.

Banned at McDonalds

This site is banned on Mcdonald's WiFi

Mcdonald's offers free WiFi to customers at many of their locations. However, many customers have noticed that certain websites are blocked when connecting to Mcdonald's WiFi. This blog post will explore why this is the case and what can be done.

Government Regulations

Mcdonald's must comply with strict government regulations when offering WiFi to customers. Depending on the country, there may be regulations blocking certain websites. Mcdonald's must follow these regulations to stay in compliance with the law.

Parental Controls

Another reason why Mcdonald's may block certain websites is to provide parental controls for their customers. By blocking sites that are inappropriate for children, Mcdonald's can ensure that their customers have a pleasant and safe experience while using their WiFi.

Security

Mcdonald's also blocks certain websites to protect the security of their customers. Sites that contain malicious software can be blocked to prevent customers from unknowingly downloading viruses and other malicious programs.

CRYAN.COM is Banned!

Last week I was at Mcdonald's and connected to their WiFi to do some internet surfing while enjoying lunch. I was surprised to find that I wasn’t able to visit CRyan.com.

I don’t know why Mcdonald's banned this website. It would be interesting to find out what content they considered inappropriate for their customers. Clearly, the average user isn’t visiting this site long enough to use up bandwidth resources.

I wish there was a way for website owners to get additional information or appeal the ban. For now, you'll have to use your Cellular data to view the website if you want to browse the site while you enjoy your BigMac

How to Measure the SEO Performance of Your Website

Here is everything you need to know about relevant SEO KPIs.

How can you tell if your SEO strategy is efficient or not? With so many nuances in search engine optimization, it becomes difficult to relate the success or failure of your website with the SEO efforts. There are many other factors besides SEO that also affect a lot of essential metrics. The best way to measure the SEO performance of your website is through key performance indicators. Let's find out the most important SEO KPIs and how they affect your website.

What software to use to measure the SEO performance of your website?

By far, the best software on the market is Google Analytics. While there are other platforms, Google Analytics is built explicitly for this type of research. It provides complete visibility to all SEO aspects and substantially simplifies the tracking process.

Additionally, there are other platforms like Serpstat or Ahrefs. If you find that using multiple platforms helps, we advise you to do so.

Use Google Analytics to efficiently track relevant SEO metrics.

Another piece of advice is to learn how to use Google Chrome inspector to inspect your website. This free tool will significantly help you when doing any website audit.

Find out your website's search ranking

Let's face it, at the end of the day, you want to see your website at the top of the search ranking list. That is a clear sign that your SEO efforts have paid off. Whether you are measuring the traffic, leads, or conversions, none of that can achieve satisfying results without ranking your website high.

In order to track the website's ranking, it is crucial to have important keywords in mind. The idea is to see how your website and specific pages rank for exact, relevant keywords. That will tell you everything you need to know!

A good advice is to use social media to boost organic traffic. A huge benefit of social media profiles is that they always attract interested followers. All you need to do is to connect them with your website.

Measure organic traffic

Having a high organic traffic rate means your website naturally attracts relevant visitors. You could not wish for a better thing to happen. Organic traffic is probably one of the most important SEO elements.

The easiest way to measure organic traffic influx is to use Google Analytics. Navigate to the Audience section, and select Overview. From there, you can click on Add Segment and add the Organic Traffic metric. You will get a detailed report showing your website's organic traffic activity.

Organic traffic is one of the essential SEO KPIs.

Also, measure branded traffic

Branded traffic comes from keywords related to your brand's name. Navigate to the Google Search Console, and create a Performance report. Here is where you need to add all brand-related keywords. Do not forget to add misspelled keywords as well because sometimes people make mistakes when typing.

Search engine visibility

If you want to know how well your domain ranks for specified keywords, you need to track search engine visibility. This metric is so important because it can show early results. So, to measure the SEO performance, collect as much data as possible from this metric.

Furthermore, you should also use the Google search console to learn everything about search engine visibility. Simply pull the Performance report, and review the Total Clicks and Total Impressions.

Link monitoring

Links connect all of your website's pages. They also connect your website with other relevant sources of information. They are the main element of the internet and a crucial part of On-Page and Off-Page SEO.

Because of how important they are, people think having as many backlinks as possible is good for their websites. However, that is not entirely correct. If you gain one hundred low-quality links, that will only ruin your website authority and lower the SERP ranking.

You want to target high-quality backlinks that come from relevant websites. The best way to track the quality score of your backlinks is with the help of various SEO tools. You want to look for the link authority index. The higher it is, the better. You can also check your domain name and see how strong your link profile is. That will directly depend on the number of high-quality backlinks that link to your website.

Measure average session duration

Whenever someone visits your website, they spend some time checking out your content. They can stay on one page or check out multiple pages depending on their interests. From the moment they land on your website, they start a session that ends when they leave.

It is imperative to measure the average session duration. You want to know how much time visitors spend on your website and what they are doing. An excellent way to accomplish longer sessions is to structure your website and give it some depth. Add your main navigation, breadcrumbs, and all sorts of different functionalities.

Average session duration will tell you how interested people are in your website.

However, keep in mind that building a complex website with a high number of pages does not mean it will efficiently keep the visitors longer. Think about link depth and how relevant those pages are. You want to provide quality content. Without it, no one would have a reason to stay there longer.

Be mindful of the bounce rate

A bounce happens when a visitor lands on your website and closes it immediately. That can occur due to multiple reasons:

• Slow page-loading speed
• A low number of relevant pages
• Content that delivers too fast
• Misleading titles
• Irrelevant traffic
• Technical issues with the website
• Wrong redirect from a different website
• Single-page websites
• Poor UX experience
• Low-quality content
• No mobile optimization

All of these reasons will push away the users from your website. A high bounce rate means you are not delivering quality. This metric will seriously affect your SEO ranking. If you notice a high bounce rate, try to figure out why it happens and how to solve the issue.

Hire professional help to make your SEO deliver

As an example, let's say you are running a moving business. You want to optimize your website for keywords relevant to the moving industry, but you are not sure whether your strategy is good or bad. In this case, hiring SEO services for a moving company would be a good approach. You need a team that gets results and saves time and money. If you are unsure how to track relevant SEO metrics accurately, always consult a professional.

Do a regular SEO audit to achieve the best results

As the final piece of advice, it is necessary to regularly do SEO audits. When you measure the SEO performance and get results, use them to fix SEO issues on your website. That is the best way to stay up to date with the latest SEO trends and ensure your website always ranks high!

What to do when your on Furlough

Things you Should Not Do

Furlough is a temporary leave of absence from work that is often used as a cost-saving measure by employers during difficult economic times. While on furlough, employees typically do not work and do not receive their usual salary or benefits, but they may be eligible for government support such as unemployment insurance.

Here are some things that employees may be able to do while on furlough:

• Look for new employment: While on furlough, employees are generally permitted to look for new employment, as long as they are not working for another employer during their furlough period.
• Participate in certain activities: Some employers may allow employees to participate in certain activities or training programs while on furlough, as long as these activities do not interfere with their ability to return to work when their furlough period ends.
• Receive government support: Employees who are on furlough may be eligible for government support, such as unemployment insurance, to help them financially while they are not working.

Here are some things that employees may not be able to do while on furlough:

• Work for another employer: Employees on furlough are generally not allowed to work for another employer during their furlough period.
• Perform their usual job duties: While on furlough, employees are not expected to perform their usual job duties or work for their employer in any capacity.
• Receive their usual salary or benefits: Employees on furlough do not receive their usual salary or benefits from their employer, although they may be eligible for government support.

It is important to note that the specific rules and restrictions of furlough can vary depending on the employer and the employee's individual situation. Employees should consult with their employer or HR representative for more information on what they can and cannot do while on furlough.