Movie studios often release different previews of a movie to appeal to different audiences. The goal of this strategy is to maximize the movie's appeal to as many people as possible and increase its chances of success at the box office. In this blog post, we'll explore how movie studios create different previews to attract different audiences, and why this approach is so effective.
Firstly, it's important to understand that different audiences have different preferences when it comes to movies. For example, a horror movie fan might be attracted to a preview that emphasizes the scares and gore, while a romantic comedy fan might prefer a preview that highlights the film's romantic moments and witty humor. By creating different previews, movie studios can tap into these different preferences and attract a wider range of viewers.
So how do movie studios go about creating different previews? One approach is to focus on different aspects of the movie in each preview. For example, a preview for an action movie might emphasize the movie's adrenaline-pumping fight scenes and explosions, while a preview for a drama might focus on the emotional performances of the actors and the movie's deep themes. By highlighting different aspects of the movie, studios can create previews that appeal to different audiences.
Example Movie Preview
Hope Floats follows Birdee Pruitt, a former beauty queen who is forced to move back to her hometown in Texas with her daughter after her husband cheats on her. Birdee struggles to put her life back together and deal with the judgment of her small-town community. However, with the help of her childhood friend Justin Matisse, she begins to find hope and love again.
Checkout the differences the movie is between these two previews which aired in 1998:
The year 1998 was a time when television commercials were a major part of the advertising landscape, and AT&T was at the forefront of creating memorable ads. Here are three classic commercials from 1998 that left a lasting impression on viewers:
AT&T One Rate Plan - This commercial features actor and comedian Paul Reiser, who introduces AT&T's new One Rate Plan. The ad humorously depicts Reiser calling various family members to tell them about the new plan, only to be met with disinterest or confusion. The One Rate Plan was a game-changer in the telecommunications industry, allowing customers to make long-distance calls without worrying about varying rates based on location.
ThinkPad Employee Leaves - This commercial, created by IBM for their ThinkPad line of laptops, shows an employee leaving the company and causing a stir in the office as people wonder who will be getting his coveted ThinkPad laptop. The ad highlights the importance of quality technology in the workplace and the power that it holds over employees.
Pitney Bowes Mail Marketer - Actor John Ratzenberger, best known for his role as Cliff Clavin on the TV show Cheers, introduces the mail marketer from Pitney Bowes. The ad showcases the company's innovative mailing technology and how it can help businesses improve their marketing efforts.
Overall, these classic commercials from 1998 demonstrate the importance of effective advertising and how it can leave a lasting impression on viewers.
1998 Commercials
0:00 Introduction
0:12 A&E Promotion - Featuring some people on the streets saying famous movie lines
0:50 AT&T with the daughter asking, "When Can I be a Client" and the whole family goes to the beach
1:50 AT&T Paul Reiser introducing AT&T One Rate Plan
2:25 IBM - ThinkPad - Employee Leaves and people are wondering who getting their laptop
2:55 IBM - ThinkPad - Writing a Letter to Todd and needing to unsend
3:25 IBM - IBM Netfinity Web servers - How a small business can launch everywhere
3:49 Pitney Bowes - John Ratzenberger introduces the mail marketer
The 2000s were a decade of significant technological advancements and changes in the way people consumed media. As a result, companies needed to adapt to these changes by creating memorable commercials to capture the attention of consumers. In this blog post, we will explore some of the most iconic commercials from the 2000s, including those from Circuit City, Best Buy, ZDNet, Mercata and more.
Circuit City
Circuit City was a popular electronics retailer that went bankrupt in 2009. However, during the 2000s, they were known for their catchy commercials that often featured animated characters. One of the most memorable Circuit City commercials from the 2000s was their "We know how you feel" campaign. This campaign aimed to highlight the fact that Circuit City was a fun place to go. Customers would even get up really early in the morning just to get the latest circular.
Best Buy
Best Buy is another popular electronics retailer that is still in business today. During the 2000s, they created some of the most iconic commercials of the decade. One of their most memorable campaigns was the "turn on the fun" campaign, which featured a group of movie fans recreating their favorite movies.
ZDNet
ZDNet was a technology news and reviews website that was popular during the 2000s. They created a series of humorous commercials that poked fun at the world of technology. One of their most memorable commercials featured a man who got a new camera and needed help downloading photos. However, his wife wasn't too happy with how he was using the new camera.
Radio Shack
MSN ran a promotion where you could get an instant $200 rebate on anything you buy at Radio Shack. Only catch is that you had to sign up for MSN Internet access at $21.95 a month for 2 years. That means you would be spending $1,053.6 for the $200 savings.
Mercata
Mercata was an online shopping website that allowed customers to band together and purchase products in bulk, resulting in lower prices for everyone involved. Although Mercata was short-lived (it went bankrupt in 2001), it created some memorable commercials during its brief existence."
Conclusion
In conclusion, the 2000s were a decade of memorable commercials that captured the attention of consumers and helped shape the way people consumed media. From the superhero "trained professional" of Circuit City to the robot arm of ZDNet, these commercials continue to be remembered and celebrated today.
The Videos
0:00 Introduction
0:11 Apple - iDVD "Tom and Julie Honeymoon" a continuation of the the "Think Different" campaign
1:12 Circuit City - "Daily Gazette" waiting for the latest Circuit City flyer
1:43 Circuit City - "New TV, New Home." Installing a new TV with the help of Circuit City
2:13 Circuit City - "New Computer" - Intel Celeron 466MHz Computer for only $299.99 - after mail-in rebates
2:43 Best Buy - "Movie Geeks." Get your latest DVDs at Best Buy
3:13 Good Guys - "No Interest Financing" on anything over $399
3:43 Radio Shack - "$200 MSN Rebate" - Is it really that good of a deal Howie?
4:14 ZDNet - "Digital Cameras" - How to use a new camera.
4:44 ZDNet - "Software Fixes" - Even the Mars landing team could use ZDNet help.
5:15 homestore.com - "Caveman" - People searching for homes since the beginning of time.
6:15 Next Card - "Junk Mail" - The first true internet card.
6:45 Mercata - "Prices Going Down" - Prices fall as more people buy items
Have you ever dreamed of having your own talk show, where you can discuss topics that matter to you and engage with your audience? Thanks to GiveMeTalk, that dream was made possible. GiveMeTalk was a legacy service that provided a platform for anyone to create their own talk show and broadcast it on the internet. In this blog post, we'll explore how GiveMeTalk worked, the impact it had, and what its legacy means for the world of online broadcasting.
The Power of GiveMeTalk
GiveMeTalk was a revolutionary service that allowed anyone to become a broadcaster. With GiveMeTalk, you could set up your own talk show, choose the topics you wanted to discuss, and invite guests to join you on air. The service was easy to use, and it provided all the tools you needed to create a professional-quality broadcast. You could even stream your show live to an audience of viewers from around the world, creating a global community of talk show hosts and enthusiasts.
The Impact of GiveMeTalk
GiveMeTalk had a profound impact on the world of online broadcasting. It democratized the medium, making it accessible to anyone with an internet connection and a message to share. With GiveMeTalk, you didn't need to be a media mogul or a celebrity to have your voice heard. You could be an ordinary person with an extraordinary idea, and GiveMeTalk gave you the platform to share it with the world.
The Legacy of GiveMeTalk
Although GiveMeTalk is no longer in operation, its legacy lives on. The service paved the way for a new generation of online broadcasters, who are using platforms like YouTube, Twitch, and Facebook Live to create their own content and build their own communities. GiveMeTalk also demonstrated the power of user-generated content, and how it can transform the way we consume media. Today, we take for granted the idea that anyone can create their own content and share it with the world. But it was services like GiveMeTalk that made that idea a reality.
KRON News Segment
Video segment found on my personal VHS tape collection.
Today I took a trip to Falmouth, Maine from Framingham, Massachusetts. This road trip took 2 hr 12 min (134.8-mi) via I-95 N. I-95 is the main interstate highway that runs along the East Coast, connecting many major cities and towns. The trip from Framingham to Falmouth was a relatively quick drive since I-95 N is a direct route.
In order to record the journey, I used my GoPro Hero 9 camera. In order to power the GoPro for this leg of the trip, I connected it to a USB power brick, but I could have easily used the GoPro battery. The power brick allowed me to continuously record without having to worry about the battery dying.
The final timelapse was doubled in speed with the help of Final Cut Pro. By speeding up the footage, it helps compress the duration of the video, allowing for a longer video to be shown in a shorter amount of time. It also helps to give the video a more cinematic feel.
During the journey, I stopped at the first rest stop in Maine. I edited out that stop. The rest stop didn't add to the overall narrative of the journey and I wanted the video to be more concise. I felt that having the stop in the video would make it too long and detract from the story I wanted to tell.
OpenDoc was introduced by Apple in the 1990s as a way of providing a standard for document-centric applications. OpenDoc was designed to be a platform-independent, component-based system for generating, editing, and exchanging documents. Developers were able to create small, reusable components that could be combined into complex documents.
OpenDoc's cross-application component integration was one of its key features. A component created by one application could be used inside another, leading to a much more flexible and powerful document work experience. A spreadsheet created in one application could, for example, be embedded within a word processing document, and the two would be linked so that changes to the spreadsheet would reflect in the document and vice versa.
Promotional Video
This is part of a promotional video that Apple did in 1995 to Developers and Project Managers. They wanted to sell the advantages of Open Doc. Some of the people talking in this video are now key leaders in the tech industry.
Some of the people that talk in this video:
Kurt Piersol - Chief Architect OpenDoc Apple Computer Inc. - Now a Lead Engineer at Apple.
Jed Harris - Executive Director Component Integrations Laboratories
Chris Andrew - Project Lead OpenDoc for Windows
John Pavley - Development Manager for Claris Corporation
David Easter = Director of Technologies Virtis Corporation - Now an Engineer at Lockheed Marting Global Training & Logistics
Gina Centoni - OpenDoc Project Manager - Apple Computer Inc. - Now President/CEO LinkedIn
Chuck Piercey - OPenDoc Evangelist - Now Director of Product Management at KIOXIA America, Inc.
Mark Thomas - Manager, OpenDoc Evangelism - Now EVP Marketing & Alliances at Ridecell
Ah, the nostalgia! It's always so much fun to look back on commercials from the past and see how times have changed. Recently I was digging through my old VHS tapes from 1991 and found some of the most memorable commercials from that year.
0:00 Intro
0:06 Raisin Bran
0:37 Bran Flakes
1:07 Klondike
1:38 Le Menu
2:09 Danon
2:39 Osco
3:10 Tinactin
3:40 Bayer
3:56 Nuprin
4:27 Speed Stick
5:57 Dodge Lanser ES
5:28 Valvoline
5:58 Exxon
6:29 Whirlpool
7:00 Made in the USA
7:16 Thompsons Water Seal
7:48 Century 21
8:17 State Farm
Recently, there has been an increase in the number of people receiving scam calls from companies claiming to be Mega Energy. These calls are coming from a variety of numbers and locations, all with the same goal: To get you to sign up for their energy services. Unfortunately, these scams have become more sophisticated over time and people are falling victim to them every day.
The typical call starts off by offering discounted rates on energy services or free upgrades if you switch your service provider immediately. They may also offer bonus gifts or cash-back rewards as part of their promotion - all in an effort to entice unsuspecting customers into signing up for their service without doing any research first!
Unfortunately, once someone signs up with Mega Energy they quickly find out that none of these offers were legitimate; instead they've just fallen prey to a scammer who is looking only after his own interests- not yours! Not only will victims lose money but they could also end up being responsible for any damages caused by faulty equipment purchased through this company's false promises.
It's important that everyone take steps towards protecting themselves against such scams so that we can keep our hard-earned money safe while still enjoying competitive prices on our energy bills! Here are some tips: Don't ever give out personal information over the phone unless it's absolutely necessary; always do your research before signing anything - read reviews online about different providers and compare prices carefully; never pay upfront fees before getting a contract signed off- make sure everything is clear beforehand; finally don't let yourself be pressured into making quick decisions - remember it takes time when dealing with something as important as choosing an electricity supplier!.
Don Lapre was a controversial figure in the world of infomercials. He was best known for his "Making Money Secrets" infomercials, which promised to teach viewers how to make money using the internet.
The infomercials began airing in the late 1990s and ran for over a decade. They were often criticized for making misleading and unrealistic claims about the potential earnings viewers could achieve by using Lapre's methods.
In 2011, Lapre was charged with 47 counts of fraud and conspiracy, and was found guilty on multiple counts in 2012. He was sentenced to nearly 25 years in prison.
Despite the controversy surrounding him, Lapre's infomercials continue to air on late-night television, and his name is still associated with the world of internet marketing and "get-rich-quick" schemes.
It's important to note that infomercials are known to make exaggerated claims and people should be careful and do their own research before investing in any products or services that are advertised through infomercials.
VHS tapes may be a thing of the past, but the memories they hold will last a lifetime. Recently, I came across a VHS tape from March 2000 and was reminded of the commercials that were popular at the time.
One commercial that stood out was the Epinions.com commercial featuring real-life video reviews of products. The commercial featured someone reviewing a ski resort that wouldn't allow snowboarders. The commercial was a hit in 2000 but seems funny today as practically every ski resort accepts snowboarders.
Another commercial that caught my attention was the Microsoft commercial. The ad promoted 'Make Sure the Website is up and 'Everything You Do dot com.' The second commercial, 'Everything You Do dot com' mentions Sales Force dot com which was founded a year before this commercial aired.
Lastly, there was a commercial for Wine.com, a popular wine website in the 2000s. The commercial was creative in getting people to use their website to pick the best wine - don't we all have that problem? The ad was visually stunning and left a lasting impression on me.
Watching these commercials from March 2000 took me on a trip down memory lane and reminded me of a simpler time. While the products and technology may have changed, the nostalgia and memories remain the same.
0:00 Introduction
0:08 McAfee
0:39 Epinions.com - Snowboarding Ban
1:10 Epinions.com - Tent Review
1:40 Apple iMac - Dad Video using iMovie
2:12 Homestead
2:24 Microsoft - Make Sure the Website is Up
2:57 Microsoft - Everything You Do dot com
3:24 Philips CD Recorder
3:57 NextTel - Now featuring Direct Connect
4:28 Wine.com - The best of Wine
4:58 Progressive.com - Get an instant quote
We've collected a variety of media posts only available at cryan.com. Watch and listen to them if you like! Whether you're looking for something to make you laugh or something to make you think, Cryan.com has an extensive library of media posts from all different genres. There's something for everyone!
