September 24, 2006

Mountain Dew

PitchBlack

Pretty soon Mountain Dew's Pitch Black will be back on the store shelves.

Expect CVS, Stop and Shop and other stores to have plenty of Pitch Black just in time for the Halloween season.

Mountain Dew Pitch Black combines the great taste of Mountain Dew with a blast of black grape flavor. It follows in the footsteps of Mountain Dew LiveWire, which grew the Mountain Dew trademark more than 10% during its inaugural six-month run in 2003. Building on that successful strategy, Mountain Dew Pitch Black will capitalize on excitement leading up to Halloween with a shorter, 10-week on-shelf stretch beginning very soon.

Its one of my favorite drinks and worth the 100 calories...

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