iPod most popular gift
According to Filene's website the Apple iPod is the first and second most popular gifts.
I don't know if this is a marketing ploy by Apple computer, as I would suspect most people wouldn't buy technology from a non technical store. I would guess most people would want to buy technology from Best Buy or similar type of store.
Apple Computer has a standard pricing, so it doesn't matter where you buy Apple products, they are the same everyplace. Maybe Filene's has some type of value add.