December 10, 2019

Gluten Free Shelf Label

Supermarkets have been great putting gluten-free merchandise next to each other. They usually put a large sign so people know where to find Gluten-Free items.

Some stores even highlight Gluten-free products when they are placed with other products.

However, Market Basket might have gone slightly overboard with this placement:

Temptations Gluten Free2
Do you really need to highlight Gluten Free treats?

It seems that putting a "Gluten-Free" on the UPC shelf label for cat food is a bit too much. When I first saw it in the store, my first thought was - "You have to be kidding me."

I get it that some cats/dogs need to eat gluten-free but do they merit a "gluten-free" label?

What do you think?

Put your thoughts in the comments below. Is Market Basket justified to putting a "Gluten-Free" label on the shelf label?

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