September 27, 2016

Stop and Shop Shelf Tag

Have you seen something new on some shelf tags at Stop and Shop? They added an icon on the price tag to some gluten free products.

Here is a sample shelf tag that shows the item is gluten free:

Stop Shop Tag

Now it's very easy to identify which products are Gluten Free. In fact, because of the shelf tag we found a couple of soup items that we didn't know were gluten free. We needed them for a pot roast recipe and didn't realize that a couple of the Progresso items were

Gluten Free Shelf label

While it's great that Stop and Shop are doing this, those with gluten sensitivity should use a smartphone app like "ShopWell" to verify that the product is safe.

Healthy Option

They also have an icon for products that are a healthy option, products that are low fat or low salt will display the tag.

Awesome Awareness

I don't know when Stop and Shop started doing this. I did notice that many gluten-free products didn't get a shelf tag icon. Perhaps they are phasing in this feature as products change prices.

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