QA Graphic

The Return of Steve Jobs

A Turning Point for Apple as Captured by MacWorld Magazine

There's a certain magic to magazine covers. The best ones capture a moment, a feeling, an entire era in a single image and a handful of words. For Apple fans of a certain age, few covers hold the weight of Macworld's 1997 edition. It's a cover I revisit often, because like your own favorite, it represents a time of immense transition for Apple, a company teetering between past and future, with Steve Jobs as its enigmatic leader.

Mac World_ Steve Jobs_1

The cover itself is bold. It's the text that truly sets the stage: "Steve Jobs Takes Over. He got the power, Now can he pull it off?" Those words are heavy with questions. Jobs, the prodigal son, had returned to Apple after a long exile. He was armed with a vision, a plan, and the undeniable charisma that had made him a tech icon. But Apple, in 1997, was a company struggling. Market share was shrinking, its products adrift in a sea of beige PC clones.

The cover perfectly captures this uncertainty. Was Jobs the hero Apple needed? Or was his return a gamble, a chance encounter with destiny or a desperate lunge into the unknown?

Only time would tell. But for Mac enthusiasts, that 1997 Macworld cover was more than just a magazine. It was a symbol of hope, a promise of change, and a reminder that the future of Apple, once again, rested on the shoulders of Steve Jobs.

Looking back, we know the answer, of course. The Jobs-led Apple went on to revolutionize the tech industry with the iMac, iPod, iPhone, and iPad. But that 1997 cover serves as a valuable reminder: even the most iconic journeys begin with a single, uncertain step.

I have the magazine on my bookcase a simple reminder of the big turn around at Apple.



Add Comments