Unleash Your Inner Power: A Look Back at Tony Robbins' 1986 Infomercial
Part of a Classic Informercial from the 1980s
Step back in time to 1986, where big hair and even bigger promises filled the airwaves. One such promise came in the form of an infomercial for Tony Robbins' "Unlimited Power" program, later known as "Personal Power." This wasn't just any self-help pitch; it was a star-studded affair featuring endorsements from a diverse range of personalities:
- Rep. Claudine Schneider [00:08]
- Casey Kasem: Radio and Television Celebrity [00:10]
- Ken Blanchard: Co-Author, "One Minute Manager" [00:12]
- John McCormack: Author, "Self Made in America" [06:07]
- Barbara De Angelis, Ph.D.: Author, Radio-TV Host [05:12]
- Sonya Powers, Ph.D.: Psychologist [14:07]
- Jim Lefebvre: Baseball Manager [14:22]
The infomercial showcased a young and energetic Tony Robbins captivating audiences [00:19, 03:20], connecting with individuals [03:26, 03:48], and even demonstrating his adventurous side with clips of skydiving and martial arts [03:31, 03:36].
YouTube Video
But what exactly was being offered? The "Unlimited Power" program consisted of 24 audio cassettes [16:46], designed for daily immersion. The program boldly claimed to help users:
- Overcome fear and take decisive action [16:53]
- Craft a compelling vision for the future [16:53]
- Break free from financial self-sabotage [17:00]
- Cultivate a mindset for wealth creation [17:01]
- Boost energy levels [17:05]
- Achieve peak performance in all areas of life [17:06]
- Conquer procrastination once and for all [17:07]
To sweeten the deal, the infomercial touted a $79 value free bonus [17:42], the convenience of three easy installments [17:46], and a 60-day money-back guarantee [18:08]. The program was even recorded in 3-D Holophonic Sound! [17:41]. For those eager to transform their lives, the infomercial provided a phone number (1-800-243-4999) and an address (5796 Martin Rd., Irwindale, CA 91706) for ordering [18:14].