July 3, 2021

Am I FLoCed

Google will soon be eliminating third-party cookies in their browsers. This will cause some issues with how some advertising works today - as companies can track you no matter where you are.

Google has announced that this isn't going to happen any time soon. Last week Google announced that they won't stop third-party cookies until 2023.

In the meantime, Google is testing a new concept called Federated Learning of Cohorts or FLoC. It uses your browser history to assign you to a group of similar users around the world. They assign your group a label. Then Google displays this label to websites you visit where they can profile you.

Use the "Am I FLoCed?" to see if your browser is in the trial run. If it is, you can learn how to opt-out of it.

Website Description

Google is testing FLoC on Chrome users worldwide. Find out if you're one of them.

Google is running a Chrome "origin trial" to test out an experimental new tracking feature called Federated Learning of Cohorts (aka "FLoC"). According to Google, the trial currently affects 0.5% of users in selected regions, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States. This page will try to detect whether you've been made a guinea pig in Google's ad-tech experiment.

F Lo Ced
https://amifloced.org/

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