How social media can move your moving business forward
These days, social media is a proven and vital part of society. It's no longer if you want to be on it, but you need to. People can't imagine the world without platforms that help them get connected. No one has time to share their images through email or reach their friends by phone. This, of course, has an impact on businesses also. So, today, we're talking about how social media can move your moving business forward.
According to surveys, Facebook, Instagram, and Twitter are the three platforms you should focus on as a marketer. With these, you can extend your reach, get to your target audience, and engage with them. And not only that. If you're trying to get your home-based business off the ground, you can't do without these.
As you can see, you shouldn't underestimate the influence and reach of social media. So, let's talk about ways these networks can help you propel your business forward and how you can utilize them.
These three social media networks will give you the most for your effort.
Increasing exposure, creating brand recognition and loyalty
If you're running a moving business, the first things you should focus on are raising awareness and building brand recognition. People love to get services from brands they recognize and trust.
Social media is perfect for this for a couple of reasons. The most important among them is that it's easy to put your brand in front of your target audience. In fact, this is one of the most significant benefits of using it. Now, there are plenty of ways to get a bigger audience. Basically, if you want to increase your social media following, you need to be worth following. You should create quality platform-specific content to connect with your audience. Focus on the visual elements through the images and videos. Tell stories and offer advice about what interests your target audience. This way, they'll trust you, and that's what you need to build loyalty.
Social media can drive traffic to your website
Although organic site visits are important, you shouldn't focus solely on them. In addition, use social media to drive traffic to your website. More than 80 percent of the business do this, so it obviously works. In fact, as little as an hour a day spent on social media can boost your website quite a bit.
Having a strong presence on social media can also boost your organic traffic. Social media helps with brand awareness. If you bring value to their lives, people will talk about you with their friends. And you can be sure that the people who hear about what you do for the first time will visit your website.
However, to make sure your audience talks about you, your content needs to be unique and sharable. The more you're mentioned, the more people will go through your lead funnel, and more of them will reach your service offering page. So, always make the share button visible and prominent.
One of the best examples of how social media can move your moving business forward is by increasing your website visits.
You'll be able to keep an eye on the competition
Although this may not be the first thing that springs to your mind when you think about how social media can move your moving business forward, getting insights from the marketplace is another upside we want to talk about.
We all know that in the moving business, competition is fierce. So, it pays out when you can monitor and learn from their performance. This process is called competitive analysis, and it's all about learning from the successes and mistakes of your competitors. However, you'll also get a chance to see where you are compared to your competition.
You can look into how they interact with their followers, what kinds of things they post, and if they're offering something you're not. You'll quickly figure out where they outperform you and what are the areas in which you're ahead. There's a chance you need to update your services, or maybe improving the visual aspect of your branding strategy is all you need. Whichever problem there is with your business, social media will help you put your finger on it more quickly.
You'll generate more leads
If it's not obvious by now, social media does help with generating new leads. However, you can get leads using many methods. So, you might wonder why this one is different. Well, the leads you acquire from social media are generally of higher quality. And the reason for this is advanced targeting.
When you're promoting something on social media, you get to choose who you want to promote it to. Therefore, these are excellent tools for collecting top-of-funnel leads. Here, we're talking about people in the awareness and consideration stage of their buyer's journey.
Make an eBook explaining how to pack some of your belongings, or even better, an explainer video about it. Then share it with your potential customers. Here are some basic guidelines you should stick to.
- Create content that your followers may be interested in. It should be straightforward and easy to understand.
- Include images that are on-brand. They should be visually appealing but also relevant to the content.
- Finally, make a call to action that creates a sense of urgency.
Leads and connections are the two most important things in the moving business, and social media helps you create plenty of quality ones.
Social media will help you establish your brand as a leader
It's not a secret that moving companies that establish themselves as leaders in the niche get the most calls. This is business 101, so there's no surprise here. The best thing about it, however, is that social media can help you do this.
It won't be easy, but with the right tactics, you can get there. In essence, you need to regularly post content in which you'll showcase your expertise, opinions, and thoughts. Coming up with great ideas for blog posts constantly isn't something anyone can do. But you can outsource this part of the job. This way, you'll have time to focus on more important things, like providing your customers with the quality service they deserve.
With time, your website will gain authority, and you'll become a top mover in your area because of it. This is not a quick process, but it will be worth it. As you can see, there are many ways how social media can move your moving business forward. So, don't wait and miss the opportunity that is in front of you the whole time.
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