July 28, 2021

Gluten Free Oreos

Americas Favorite Cookie

One of the downsides of being a celiac is not trying some of the popular cookies. Sure there are alternatives - but it's not the same. It's kind of like being at a birthday party. You can only drink Walmart brand soda while everyone else is drinking Coke-Cola. It might be good, but its not the same. (Try the store brand challenge and see for yourself!)

This is how people with celiac feel. They do feel a bit left out. Earlier this year, there was some good news on the snack front.

In January 2021, Nabisco started shipping Gluten Free Oreos. Yes, the same Oreos that everyone loves, is now available Gluten Free.

Oreo 2021 Mobile
Oreo 2021 Desktop

Its a Hit!

My daughter tried it and it's a hit! She absolutely loves them. They are better than any of the gluten-free Oreo "knock-offs." (We stopped buying different brands because they weren't good.)

They were hard to find in January and February but now available in every supermarket that we visit - including Target and Walmart.

We typically buy a couple of packs just so that we have them available. She loved to snack on them.

I have tried the Gluten-Free Oreos and they are exactly like regular Oreos. There's no different taste or texture. I don't know how they did it. But it does taste great.

Five Things I Learned

  • Gluten Free Oreos were announced in November 2020 and came out in January 2021. We were able to get it on January 25.
  • They look exactly the same as regular Oreos, except they do say Gluten-Free on the cookie. (Its hard to see the words)
  • Most stores stock them with regular Oreos. They tend to stand out more because of the white packaging. I am guessing that they don't put them with other Gluten-Free foods because Nabisco comes in the store and stocks them.
  • The Gluten-Free Oreo costs about 20% more than the standard Oreo. I have noticed that they don't go on sale as frequently as regular Oreos. They were on sale early on as a promotion to get the word out.
  • Did you know that the Gluten-Free cookies segment accounted for the highest revenue share of more than 32% in 2020 (Among Baked Gluten-Free goods.) - according to the Gluten-free Baking Mixes Market Report.

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