August 23, 2022

An Overview of Apple Products

Choosing the system that's right for you.

I found the "An Overview of Apple Products" brochure in my Apple collection. The brochure is dated July 1993.

The brochure was probably a handout at Apple distributors - such as CompUSA and Computer City.

This is an interesting snapshot in time, you can read up on a lot of "classic" Macintosh computers.

Here's the big selling point:

Why do so many people choose Apple computers

Apple is a sales leader in personal computing.

More than ever before, people are choosing Apple* Macintosh* and In the first half of calendar 1992, Apple PowerBook computers. Computer sold more personal computers worldwide than any other vendor.' More than Compaq. More than Dell. And more than IBM.

To understand the success of our sales is to understand our computers: Macintosh and PowerBook computers are complete, powerful, integrated systems that are exceptionally easy to use. They don't require any technical expertise to get up and running. The graphics-based user interface is incredibly intuitive. And all you need to know in order to expand the capabilities of your Macintosh computer is how to use a plug. These are just some of the factors contributing to our success. And the reasons why we've sold more than 10 million computers to date.

More people prefer Macintosh over Windows.

Macintosh has been rated not only as a computer that's easy to use but also as the one people prefer to use, according to Evans Research. Information systems managers rate Macintosh as better than Microsoft Windows by a margin of 5 to 1, according to International Data Corporation. But the most convincing proof of our success over Windows lies in the millions of satisfied customers who put Macintosh computers to use every day- in their businesses, their schools, and their homes.

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