How to attract customer at Low Cost in any Economy

Tonight I joined a webinar called "How to Attract Customer at Low Cost in Any Economy," put on by Tom Ziglar and David Johnson. This is a seminar geared to help businesses get more businesses in any economy. The following are my notes from attending the seminar.

I think its great that they had one of the seminars at night, so a lot of people can watch the seminar at night and not take time watching it at work.

The sold out seminar started shortly after 9pm and was scheduled for 90 minutes. There's a couple thousands people listening into the seminar tonight. If you missed this seminar, there are two seminars tomorrow.

The seminar started out with Tom Ziglar and David Johnson talking about various seminars that Ziglar Inc. are putting on. Mr. Ziglar is in Huntsville tonight giving a seminar tomorrow.

Tom Ziglar gave an update on Zig Ziglar. He out speaking at seminars again, he is now doing it as interview format. He is doing very well and is working on a book that will be coming out shortly.

Great Ziglar business quotes:

• The economy is mostly between your ears.
• Experts have predicted 27 of the last 3 recessions.

David Johnson did most of the talking and Tom Ziglar did add some comments in some area. The main topics that were covered were:

Part 1: The Top 5 Mistakes Businesses Make When the Economy Goes South

In Strategic Response, David Johnson did a example with the Archery Analogy. It a great example on how get what you want by a simple analogy. "Aim small, Miss small."

Take Action:

Part 2: Welcome to the 21st Century

If you read "Who Moved My Cheese?" re-read it again. David used a Case Study about Ice Harvesting in the 1830s to the 1890s to illustrate the value of change.

Part 3: Ready to Take Action

At the end of the seminar David told the audience what the number one place businesses should invest their marketing in now to get the most of their money in this economy.

In the mist of all the bad Economic news there's some really good news from Massachusetts. Since January 1st, twenty companies in the Boston area has announced Venture Capitol funding. Over $261,500,000 in funding announced in Boston area for the first 20 days in 2009!

Congratulations to all the companies that was able to get funding in a very tight credit market!

I like this quote from Foreclosures.com's Alex McGee:

"A variety of indicators show that some housing markets are bouncing back.... I think 2009 will surprise many people who have bought into the gloom-and-doom agenda."

As good as 2008 was too me, I am looking forward to a much better 2009!

Innovation is what will get this country back on the right track!

Times are tough on Wall Street.

I heard on the radio this morning that Ford Motor Company is worth less than the company that puts the review mirrors in their cars.

I expect the market to go up today!