December 23, 2011

Content Shadowing

In Content Management, content shadowing is when you have a main content and some children content based off the main content. This is usually used when the children content doesn't change that much from the main content and there are lots of children contents.

The main advantage of using content shadowing over simple page linking is that it keeps the website to have the same look and feel throughout the site. It also gives more control to the primary owner of the content.

Example of Content Shadowing:

The American Association of Tirade has offices all over the country and thousands of websites to display specific information on their satellite offices. However, on several pages it displays content from the home office. Some text is replaced to add the local touch, but the bulk of the text is managed at the home office in Washington D.C. When the home office makes a change to the content, all the satellite offices get that change.

Content Shadowing needs to be built into a content management solution and be part of the design of a Website Project Architect. CS2 from Refresh Software was one company that offered the solution, some other CMS companies are working on implementing into their systems.

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