|October 16, 2009|
Looks like the Christmas 2009 is going to get a little nasty:
Wal-Mart launches a price war with Amazon.com, putting 10 hotly-anticipated new books online for just $10 each. Amazon then matched the price, after which Wal-Mart fired back by dropping prices to $9. Wal-Mart is also selling 200 bestsellers at a 50% discount. Combined with Google's move into ebooks yesterday, Amazon now finds itself under a two-prong assault.
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