January 27, 2009

Bargain Becky

Bargain Becky is reporting the following:

SHAW'S TO CLOSE STORE - Shaw's Supermarkets is tightening its belt, and that could mean the loss of jobs for as many as 110 workers at its southside store. The store, at 2077 Main St. near the West Bridgewater line, is being closed for failing to meet business targets. The owner of Shaw's parent company, Supervalu Inc. of Minnesota plans to close 50 stores this year, including the Shaw's in Brockton and stores in North Reading, Westport, Conn., and Gorham, N.H.

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January 27, 2009

Ziglar Seminar

How to attract customer at Low Cost in any Economy

Tonight I joined a webinar called "How to Attract Customer at Low Cost in Any Economy," put on by Tom Ziglar and David Johnson. This is a seminar geared to help businesses get more businesses in any economy. The following are my notes from attending the seminar.

I think its great that they had one of the seminars at night, so a lot of people can watch the seminar at night and not take time watching it at work.

The sold out seminar started shortly after 9pm and was scheduled for 90 minutes. There's a couple thousands people listening into the seminar tonight. If you missed this seminar, there are two seminars tomorrow.

The seminar started out with Tom Ziglar and David Johnson talking about various seminars that Ziglar Inc. are putting on. Mr. Ziglar is in Huntsville tonight giving a seminar tomorrow.

Tom Ziglar gave an update on Zig Ziglar. He out speaking at seminars again, he is now doing it as interview format. He is doing very well and is working on a book that will be coming out shortly.

Great Ziglar business quotes:

  • The economy is mostly between your ears.
  • Experts have predicted 27 of the last 3 recessions.

David Johnson did most of the talking and Tom Ziglar did add some comments in some area. The main topics that were covered were:

Part 1: The Top 5 Mistakes Businesses Make When the Economy Goes South

In Strategic Response, David Johnson did a example with the Archery Analogy. It a great example on how get what you want by a simple analogy. "Aim small, Miss small."

Take Action:

  • List out the benefits of your product(s) and/or service(s)
  • What pattern(s) do you see?
  • Call a customer or client and ask them: "Why buy?"
  • Part 2: Welcome to the 21st Century

    If you read "Who Moved My Cheese?" re-read it again. David used a Case Study about Ice Harvesting in the 1830s to the 1890s to illustrate the value of change.

    Part 3: Ready to Take Action

    At the end of the seminar David told the audience what the number one place businesses should invest their marketing in now to get the most of their money in this economy.

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