If Walt Disney ever got into the retail business, he would have created a store like Incredible Universe. I first discovered this store in 1996 when I was driving across the country in the Salt Lake City area.

This was a fun electronic store; it had everything you could need in electronics in a fun atmosphere. The store had a nice layout and the employees were very friendly and extremely helpful.

Incredible Universe demise was a result of a more completive market space. Best Buy, Good Guys, Circuit City all offered many of the same electronics in better locations. Consumers might have enjoyed the Incredible Universe experience, but they spent their money at other stores.

I picked up a brochure when I was in the Sacramento, California store. Download the PDF version and see what the inside of the store looked like.