March 29, 2005

Boston Globe Registration

The Boston Globe will soon be requiring registration on their website. This is a major disappointment since I use the online version of the globe to check the latest newswires.
Were now asking the readers of Boston.com to register for two reasons. Wed like to:
  1. Understand more about you, so we can offer more content and features tailored to your interests. We want to improve your experience on the site.
  2. Target the advertising messages you receive to make them more relevant, and deliver a better value for our advertisers.
I would suspect that the second reason is the primary reason.

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